![McDonald's loses long-running 'Big Mac' trademark battle with Irish restaurant chain | The Irish Sun McDonald's loses long-running 'Big Mac' trademark battle with Irish restaurant chain | The Irish Sun](https://www.thesun.co.uk/wp-content/uploads/2019/01/NINTCHDBPICT000462030665.jpg)
McDonald's loses long-running 'Big Mac' trademark battle with Irish restaurant chain | The Irish Sun
![BIG MAC Trademark Not That Big in the EU: How McDonald's Failed to Prove Genuine Use of its EU Trademark | Trademark and Copyright Law BIG MAC Trademark Not That Big in the EU: How McDonald's Failed to Prove Genuine Use of its EU Trademark | Trademark and Copyright Law](https://www.trademarkandcopyrightlawblog.com/wp-content/uploads/sites/9/2019/02/Big-Mac-Supermac.png)
BIG MAC Trademark Not That Big in the EU: How McDonald's Failed to Prove Genuine Use of its EU Trademark | Trademark and Copyright Law
McDonald's finally proves BIG MAC use, but what can brands learn from this long-running saga? - World Trademark Review
![Nerd City on X: "McDonald's sued an Irish chain named Supermac that's been operating since the 1970s. Lost the case, AND was stripped of the trademark on “Big Mac” in the EU. Nerd City on X: "McDonald's sued an Irish chain named Supermac that's been operating since the 1970s. Lost the case, AND was stripped of the trademark on “Big Mac” in the EU.](https://pbs.twimg.com/media/Dyw0iKxXcAUaV-R.jpg:large)